Our Big Kitchen
Branding, Logo Design, Web Design & Development / Student work
Description
The "Our Big Kitchen" (OBK) project was a student initiative focused on rebranding an existing community-run industrial kitchen. For this academic endeavour, I utilised tools such as Adobe Creative Suite, Squarespace, Instagram, and Mailchimp.
About the Company
Our Big Kitchen is a community-run industrial kitchen situated in the Yeshiva Centre in Bondi. Established in February 2005, the organisation boasts a 300-square-metre industrial kosher kitchen and is committed to distributing food to people in need across Sydney. OBK fosters community and teamwork and is devoted to aiding the greater Sydney population.
Objective
The primary objective of this student project was to refresh OBK's brand presence to better reflect the organisation's innovative and forward-thinking approach. My personal aim was to create a more cohesive look and a more structured personality for the organisation. I believed that a rebrand could potentially help OBK reach a broader audience and have a greater impact on the community.
Research & Planning
For the research phase, I spoke to members of the community to understand their perceptions of the current OBK brand. Although I didn't meet with key stakeholders, these community interactions provided valuable insights into the brand's strengths and weaknesses. A competitor analysis was also undertaken to identify opportunities for differentiation.
Design Thinking Methodologies
The project was guided by design thinking methodologies. Empathising with the community helped in defining the specific needs and opportunities for OBK's rebranding. During the ideation phase, I conceptualised a refreshed brand identity that would align with OBK's mission and values. Prototyping involved creating both low-fidelity and high-fidelity versions of the new brand elements. The rebrand included a new colour scheme, typography, and visual elements that would resonate with OBK's innovative and community-focused personality.
Outcomes & Learnings
As this was a student project, the rebranding didn't go into commercial production. However, it served as a valuable academic exercise in brand revitalisation and community engagement. The design thinking methodologies provided a structured approach, ensuring that each design decision was backed by community insights and research.
