Matcha Mantra

The project, titled "Matcha Mantra," was a solo endeavor that allowed me to flex my design muscles using a variety of tools including Adobe Creative Suite, Squarespace, Instagram, and Mailchimp.

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Objective

The core objective was to build a brand and product lineup from the ground up. I envisioned "Matcha Mantra" as a brand that would resonate with a younger audience by being sustainable, trustworthy, and playful.

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Research & Planning

During the research phase, I conducted interviews with 8 members of my target audience to understand their preferences and pain points, especially concerning sustainable products. I also carried out a competitor analysis to identify market gaps and opportunities. Online surveys were deployed to gather additional consumer insights.

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Design Thinking Methodologies

Guided by design thinking methodologies, I started with empathising through user interviews. This led to defining the specific needs and problems that "Matcha Mantra" could address. During the ideation phase, I brainstormed and settled on a lineup of Matcha-based cubes, each featuring inspirational quotes on the packaging. Prototyping involved creating both low-fidelity and high-fidelity versions of the product and brand elements. Finally, A/B tests and user feedback sessions were conducted to refine the designs.

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Design Choices & Finished Art Techniques

The brand's visual identity was carefully crafted to align with its core values. I chose a colour scheme of green and pale blue to evoke feelings of sustainability, trust, and playfulness. The name "Matcha Mantra" was selected as a playful twist, aligning perfectly with the inspirational quotes on the product packaging. To prepare the packaging design for commercial production, I employed finished art techniques, ensuring that the designs were print-ready and met industry standards.

Outcomes & Learnings

The project culminated in a cohesive brand identity and product lineup that successfully resonated with the target audience. The structured approach provided by the design thinking methodologies ensured that each design decision was well-reasoned and backed by research. Employing finished art techniques for commercial production added another layer of professionalism to the project. Overall, this was a valuable learning experience in end-to-end product and brand development.

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